Master of Arts in Advertising
Academy of Art University
Nøgleinformation
Campus placering
San Francisco, USA
Lingvistik / Sprogvidenskab
Engelsk
Studieformat
Fjernundervisning, På campus
Varighed
4 semestre
Hastighed
Fuldtid
Studieafgifter
USD 1.276 *
Ansøgningsfrist
Kontakt skolen
Tidligste startdato
Jun 2024
* per unit for international students | $1,218 per unit for domestic students. Additional fees apply
Introduktion
MA i Advertising & Branded Media Technology giver de studerende mulighed for at lære de tekniske færdigheder, der vil understøtte deres fremtidige karriere inden for reklamekunst. Det forbereder eleverne til at løse morgendagens problemer i dag. Ved at lære af dygtige reklameprofessionelle er eleverne forberedte på reklamens virkelige verden.
Programresultat
Graduate students will meet the following student performance criteria:
Strategic Communication
- Udvikle strategiske elementer med fokus på målkunden, produktet/servicen og markedet
- Indsamle, vurdere og anvende relevant information, herunder historisk forskning, til strategisk arbejde
Visual Communication
- Brug passende visuelle medier, herunder frihåndstegning, til at formidle væsentlige elementer
Verbal kommunikation
- Formidle kreative ideer, koncepter og brandtone gennem engagerende og sofistikeret sprog på hvert trin af den kreative proces
- Kommuniker mundtligt og skriftligt med en unik og alsidig stemme
Conceptual Thinking
- Kommuniker relevante mål gennem brug af tiltalende æstetiske valg
- Tænk konceptuelt og udfør projekter ud over traditionelle reklamemedier
Professional Readiness
- Lav en sammenhængende portefølje, der er skræddersyet til at afspejle karrieremål
- Indsend arbejde i henhold til professionelle præsentationsstandarder
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Karrieremuligheder
Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.
You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.
Art Director
Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.
Content Creator
Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.
Copywriter
Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.
Creative Strategist
You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.
Galleri
Læreplan
Unit Requirements
Major | 33 |
Uddannet Liberal Arts | 3 |
Total | 36 |
Degree Requirements
- Successful completion of Final Portfolio Review
- A minimum grade of C in all required 36 units
- Minimum 2.0 cumulative GPA and the following Academic Study requirements:
- 1 Art Historical Awareness & Aesthetic course
Curriculum
Semester 1
- ADV 605: Digital Graphics (Major)
- ADV 622: Perspectives in Advertising (Major)
- GLA 615: History of Graphic Design (Graduate Liberal Arts)
Semester 2
- ADV 602: Art Direction (Major)
- ADV 604: Copywriting Techniques (Major)
- ADV 623: Brand Strategy (Major)
Semester 3
- ADV 606: Campaign (Major)
- ADV 625: Interactive Advertising (Major)
- COM 602: Visual Storytelling: Editing for Short-Form Video Content (Major)
Semester 4
- ADV 646: Advanced Campaign (Major)
- ADV 670: Visual Storytelling (Major)
- IXD 613: Motion Graphics and Video (Major)
Indlæggelser
Faciliteter
English Language Requirements
Certifikat dine engelskkundskaber med Duolingo English Test! DET er en praktisk, hurtig og overkommelig online engelsk test, der accepteres af over 4.000 universiteter (som denne) rundt om i verden.