Master of Fine Arts (MFA) i Fashion Merchandising & Management
Academy of Art University
Nøgleinformation
Campus placering
San Francisco, USA
Lingvistik / Sprogvidenskab
Engelsk
Studieformat
Fjernundervisning, På campus
Varighed
6 semestre
Hastighed
Fuldtid
Studieafgifter
USD 1.276 *
Ansøgningsfrist
Kontakt skolen
Tidligste startdato
Jun 2024
* for hjemlige studerende | $1.276/enhed for internationale studerende. Der opkræves yderligere gebyrer
Introduktion
Masters of Fine Art in Fashion Merchandising and Management-programmet giver den dybdegående viden og specialiserede færdighedssæt, der kræves til nutidens modemerchandising og ledelsesmiljø. Kandidater vil være i stand til at udføre de vigtigste funktioner, der er nødvendige for at køre en succesfuld operation, herunder planlægning, styring og salg af modeprodukter.
Programresultat
Graduate students will meet the following student performance criteria:
MFA Thesis Project
- Present an original thesis concept worthy of the MFA degree
- Demonstrate the feasibility of their thesis project
Speciale færdigheder: Fashion Merchandising og Management: Merchandising afhandling
- Undersøg, planlæg og skriv projekt på avanceret niveau inklusive en 3-årig forretningsplan baseret på salg af produkter eller tjenester
Specialfærdigheder: Fashion Merchandising og Management
- Projekter skal indeholde en visuel komponent og/eller en prototype
- Indsamle, analyser og organiser relevante data for at understøtte deres projekter
- Analyser casestudier/og/eller projektarbejde og demonstrer kritisk tænkning
- Lav antagelser baseret på kvantificerbar forskning og statistik
- Etabler realistiske økonomiske mål for en modevirksomhed, detailhandel eller engros
- Identificer nøglepunkter i forsyningskæden korrekt og demonstrer en forståelse af relationerne mellem medlemmerne
- Demonstrere beherskelse af visuel merchandising-præsentation for modeprodukter og tjenester
- Identificer tendenser og afgør, hvilke varer der kan udvikles, markedsføres og sælges
- Kommuniker professionelt og effektivt gennem skriftlige, visuelle og mundtlige præsentationer ved hjælp af industristandardsoftware
Collaborative Skills
- Collaborate effectively to produce creative projects
Professional Practices
- Create a relevant and original portfolio and collateral materials that can be used to market themselves to the industry
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Karrieremuligheder
Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.
Visual Merchandising Director
As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements, and organize brand-related special events.
Galleri
Læreplan
Unit Requirements
Major | 30 |
Directed Studies | 18 |
Graduate Liberal Arts | 9 |
Elective | 6 |
Total | 63 |
Degree Requirements
- Successful completion of Final Thesis Project
- A minimum grade of C in all required 63 units
- Minimum 2.0 cumulative GPA and the following Academic Study requirements:
- 1 Art Historical Awareness & Aesthetic course
- 1 Cross-Cultural Understanding course
Curriculum
Semester 1
- FSH 631: Merchandising Principles (Major)
- FSH 634: Textiles & Other Raw Materials (Major)
- FSH 643: Digital Techniques for Fashion (Major)
Semester 2
- FSH 630: Fashion Marketing Strategy (Major)
- FSH 633: Retail Management and Operations (Major)
- FSH 657: Online detailhandel og e-handel (valgfag)
Anbefales til sommer - FSH 675: Visual Merchandising: Image & Brand (Major)
- GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)
Recommended for summer
Semester 3
- FSH 635: skabelse af konkurrencestrategi (major)
- FSH 637: Product Planning and Sourcing (Major)
- FSH 638: Produktdesign og udvikling (Major)
Semester 4
- FSH 649: Entrepreneurship in Fashion: Strategic Brand Management (valgfag)
- FSH 850: Markedsundersøgelser (Directed Studies)
- GLA 603: Anthropology: Experiencing Culture (Graduate Liberal Arts)
- GLA 685: Crowdfunding og Social Media Marketing for Entertainment (Graduate Liberal Arts)
Anbefales til sommer
Semester 5
- FSH 851: Product Sourcing & Sortiment (Directed Studies)
- FSH 853: Visuel merchandising: Brand og image (Directed Studies)
- FSH 855: Marketingstrategi og -plan (Directed Studies)
Semester 6
- FSH 700: Professional Practices & Portfolio for Fashion (Major)
- FSH 858: Finansiel planlægning (Directed Studies)
- FSH 859: Afhandling af speciale (Redigerede studier)
Indlæggelser
Faciliteter
English Language Requirements
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