MSc International Luxury Industries Management

Program overview

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind the internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

Students will also learn how to set up an appropriate distribution strategy adapting to the new consumer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing.

As consumer spending on luxury goods and services in North America, China, India, Brazil, and Russia will continue to increase, luxury brands will have to expand globally leading to the evolution of brand images and the creation of an innovative portfolio. The MSc program will help students understand the challenges and complexities of new business models resulting from acquisitions and new partnerships.

With its campus located in the heart of Paris, students will decipher the universe that makes up brands such as Hermes, YSL, and Louis Vuitton. By living and studying in Paris, students will understand the history of luxury and its impact on Paris. Home to the largest luxury market groups LVMH and Kering, Paris represents luxury in all its splendor.

• Duration: 12 months
• Campus: Paris
• Language: English
• Mode: Full-time
• Certification: CGE
• Tuition Fees: 18500€
• Application Fees: 100€
• Indtag: september 2024
• Deadline: 15. juli 2024

Strengths

• Despite the financial crisis, there is 3-4% global growth in the luxury sector. The growth of this sector brings with it an ecosystem of jobs and opportunities.
• The L2M program covers high-end luxury and mass luxury; through relationship marketing and one-to-one, students will learn how to transition from product orientation to customer orientation.
• Integration into the SM2 Cluster in which students learn how to analyze products and services within a specific market, communicate to consumers relevant information about products and services, how to distribute products or offer services in a given market and how to plan and develop concepts of products or services with the framework of new business models.