MSc i EU-Asia Luxury Marketing giver dig mulighed for at erhverve ekspertise og multikulturelle færdigheder til ansættelse hos de mest prestigefyldte luksusvirksomheder og mærker i verden.

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

I overensstemmelse med kerneværdierne i MBS og overgangen til en mere bæredygtig verden, sigter denne specialisering på at forberede og træne fremtidige ansvarlige ledere i luksusmarkedsføring. At studere luksusmarkedsføring i Frankrig, hjemsted for berømte luksusmærker (f.eks. Hermes, Louis Vuitton, Dior og Chanel), og Montpellier-regionen, med sin rige tradition inden for turisme, gæstfrihed og vin og mad, er et godt valg for dem stræber efter at lære mere om fransk ekspertise og "savoir faire" og hvordan man markedsfører luksusprodukter i en bæredygtig verden.